Assessment of TBC1 coverage of 2015 Presidential Elections in Tanzania
DOI:
https://doi.org/10.47577/ijitss.v4i.135Keywords:
ias, presidential election, news coverage, Television, CCM, UkawaAbstract
This study assessed TBC1 2015 Presidential Election news coverage. The study used the specific objectives firstly, to assess the extent TBC1 coverage of CCM and UKAWA 2015 Presidential candidates, secondly to examine TBC1 news tones coverage of CCM and UKAWA 2015 presidential candidate and lastly, to find out types of TBC1 news coverage of CCM and UKAWA 2015 Presidential candidates.
This research applied concurrent mixed research methods to collect and analyze both qualitative and quantitative data. The study examined news content in 448 news bullets aired in months of the election campaign from August to October 2015. The results showed that there is biasness in the TBC1 news coverage as ruling part, CCM received wide coverage and UKAWA Presidential candidate received lower coverage in all items including news frequency, news length, news placement and news tones. The general findings demonstrated that CCM candidate received 1,700 % equivalent to 75% while UKAWA candidate received only 566 news, which is 25% of news frequencies for both candidates.
The findings showed that the agenda-setting effect of journalism reflects the interests of media owners (McCombs & Shaw, 1972). Unbalanced media coverage affects political candidate’s especial opposition party. The findings suggest that there is a need to reform the policies and regulations informing electoral coverage to ensure a more balanced portrayal of all presidential candidates as it stated in the National Elections Act, 1995 Cap. 343 (URT, 2015).
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